I joined Aurora as a replacement for the lead product designer, a small team of the founder, two visual designers, and three other engineers. I led the product, marketing, UX, and UI strategy for the team. I’ve been extremely fortunate to have part of this journey and have grown tremendously during my time at Aurora. Some key achievements are:

• Turned an idea into a product. The ability to transform an idea into something much more tangible is a process that is always exhilarating and rewarding.
• Juggled many different hats. Working in an early-stage startup is not easy. I dedicated hours of my spare time and weekends conducting research, sketching, testing, and designing the product.
• Pitched to potential partners. I developed skills in reaching out to potential partners and not designing our pitches.
• Product roadmap. Worked closely with the founder and team to shape the product vision and strategy of Aurora. While the product is still in development and has not yet been released to the public, being able to see how much we have grown as a team and startup is truly sensational.

Role(s) Played

• Product Owner
• User Researcher
• Interaction Designer
• Prototyping & Testing

Activities Performed

• Product strategy
• Competitor Analysis
• MVP Definition
• User Interviews
• Persona
• Wireframes
• Usability Testing
• Card Sorting