If your colleagues aren’t persuaded that conversion is important, send them this article, which contains the same video we send to our clients’ teams.

Conversion is a team activity. If your bosses, co-workers, and employees don’t share your vision and enthusiasm, you’ll struggle to get results. Before you can convert your visitors, you must convert your co-workers. We discovered this the hard way. In our early days, we noticed that though many of our client projects moved rapidly, a few of them stumbled along the same rocky path:

  • Phase 1: We’d be hired by a “kindred spirit”—someone who was excited about conversion and liked our approach to it.
  • Phase 2: The project would be delegated by the Kindred Spirit to others who didn’t understand what conversion rate optimization (CRO) was, never mind why it was essential to a company’s success.

Read the full story | Conversion Rate Experts